In this paper from the Product and Market Innovations course taught by Rod Harris and Rose Nadon, I explored the possibility of the Royal BC Museum creating a travelling exhibit space (not just a travelling exhibit) in the form of a re-purposed shipping container.  This assignment focuses more heavily on the business scenario and planning surrounding this potential project and not the curatorial or exhibition components.  The paper provides a market analysis, competitive analysis, market segmentation and creative positioning strategy before examining relevant media vehicles and further considerations for such an endeavour.